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February 16, 2012

Corporations Need A Strategy For Their Philanthropic Efforts Too

For the past few months, I’ve been playing with the idea of becoming the leader of a million $ corporation and what it would be like. One of the the main points I get stuck on is why corporations don’t focus their [philanthropic] money on something that will get them [and society as a whole] tangible results.

I wondered if I was the only one who felt that corporations should hold their “beneficiaries” accountable.

Thankfully, after reading this today, I know that I’m not alone. I know companies love to show good their warm and fuzzy side by throwing money at things they’re passionate about, but it is not enough. Corporations need to have a vested interest in how their money is used by the beneficiary.

Imagine if we just had 2 big brands backing how to improve the education system in North America, funding and facilitating focus groups on how to revolutionize the system. Starbucks started taking action with small business.

We need more ┬ácompanies like Starbucks, taking the initiative ┬áto rebuild Western society and more CEO’s like Zuck to be committed to situations that America needs to address. But like I said, that’s not enough, we need business and innovation leaders to put not even half of the effort they put into running their business into running these initiatives (i.e. rebuilding education).

If we had that, we could reign at the top for decades to come.

And help millions doing it.


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